Privacy policy

Last updated: July 3, 2026

Luminae operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Luminae is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, transaction details, and payment confirmation.
  • Account information including your username, password, security questions, and preferences.
  • Transaction information including the items you view, add to your cart, or purchase.
  • Communications with us including information you include when contacting customer support.
  • Device information including your IP address, browser type, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you visit or use the Services, make a purchase, or communicate with us.
  • Automatically through the Services via cookies and similar technologies.
  • From our service providers who collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

We may use personal information for the following purposes:

  • To provide, tailor, and improve the Services, process your payments, fulfill your orders, arrange shipping, manage your account, and create a personalized shopping experience.
  • For marketing and advertising purposes, such as sending promotional communications by email and showing you relevant advertisements.
  • For security and fraud prevention, including authenticating your account and detecting malicious activity.
  • To communicate with you and provide customer support.
  • To comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify, vendors, and service providers who perform services on our behalf including payment processing, fulfillment, and shipping.
  • With business and marketing partners to provide advertising services. You may opt out of targeted advertising at any time.
  • When you direct or consent to our disclosure of information to third parties.
  • In connection with a business transaction such as a merger, or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be shared with Shopify and third parties to provide and improve the Services. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for the privacy or security of such sites. Information you share on third-party platforms may be viewable by other users without limitation.

Children's Data

The Services are not intended for use by children. We do not knowingly collect personal information about children under the age of majority. If you believe a child has provided us with personal information, please contact us and we will delete it.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no security system is impenetrable. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to Access — request access to personal information we hold about you.
  • Right to Delete — request deletion of your personal information.
  • Right to Correct — request correction of inaccurate personal information.
  • Right of Portability — receive a copy of your personal information.
  • Right to Opt Out — opt out of the sale or sharing of your personal information for targeted advertising purposes.
  • Managing Communication Preferences — opt out of promotional emails at any time using the unsubscribe link in our emails.

To exercise any of these rights, contact us at hello@vialuminae.com.

Complaints

If you have complaints about how we process your personal information, please contact us at hello@vialuminae.com. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date. We will provide notice of material changes as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@vialuminae.com